Pets, Planet, People
Meet the people who grow our ingredients and see how your dog, cat, and the whole planet benefit.
Pet food creates more than 63 million tons of CO2 annually—the same climate impact as a year’s worth of driving from 13.6 million cars.
What is Shine Pet Food doing differently?
Every ingredient in our food is chosen not only for the highest quality nutrition, but also for how it affects our carbon footprint. That starts with knowing the methods the ranchers and farmers use, and preparing each recipe by hand in our kitchen.
We use a variety of protein sources for our dog food. Meat production is the main culprit behind the pet food industry’s greenhouse gases. Our dog food provides the highest quality protein pups need to grow and thrive through meat and poultry, and fish along with a natural balance of organic vegetables and sprouted grains. We never use factory farms, which play a large role in the meat industry’s emissions. We source only from ranches with regenerative practices that actually help the planet by making the soil healthier and reducing CO2. That’s just one of the ways we’re addressing climate change.
Like almost no other pet food, we make sure that the ingredients in our meals—including the vegetables, chicken, turkey, beef, and duck—are certified organic, which means no added hormones, pesticides, food coloring, or genetically modified anything. And whenever possible, we source locally to reduce emissions from transportation.
Listen, we don’t pretend to have all the answers on climate change—it’s an unfolding issue we’re all learning more about every day. But what we can promise you is this: We’re a responsible company, dedicated to keeping your pet as healthy as possible and, at the same time, doing whatever we can to save this Earth.
Happy B Corp!
Join us in celebrating Shine’s “birthday” as a certified B Corporation! You are a big part of it.
We’ve always walked like a B Corp, and talked like a B Corp. But there’s “saying” and “proving”. And we wanted to show you that we’re not just spouting marketing hype about our principles of sustainability and humanity. That’s why we went through all the hoops (and there were many, believe us) to have our company vetted and verified by the top authorities. Now you can be more assured than ever that every decision we make—from ingredients to packaging—truly considers the wellbeing of pets, planet and people.
What, exactly, is a B Corp?
B Corp Certification means that a company meets high standards for social and environmental impact and that it is demonstrating accountability and transparency. It also means the brand’s mission is to balance purpose with profit.
You can’t buy a B Corp seal. Or get rubber-stamped for one. Certification involves a rigorous, exacting assessment process. It took us more than a year to go through it and now, at long last, we’re officially among the select group of members in the B Corp movement who are committed to using business as a force for good. We’re particularly proud to help lead the pet food industry toward a more inclusive, equitable, and regenerative economy.
Now what happens?
We believe there’s always room for improvement, and that’s built into the B Corp ethos. To keep our status, we must go through the verification process every three years with the objective of getting closer to our goals.
“The planet is in crisis and the pet food industry is a big part of the problem. Sourcing our food in a way that heals the earth instead of hurting it, while providing best-in-class nutrition, has been our goal since the inception of the company 13 years ago.” —Sandy Bosben
Working with the B Corp community, we can promise that our “best food on the planet for the planet” will only get better.
Certified Organic Chicken vs. Conventionally Raised Poultry
We use only certified organic, free range chicken, turkey and duck.
Compared to conventional poultry, pasture-raised chicken has been shown to have 21% less overall fat and 50% more vitamin A. And certified organic means the meat has no added hormones or antibiotics and is raised on a diet free of pesticides, chemical fertilizers, and GMOs.Shop our recipes
Grass-Fed & Pasture-Raised vs. Factory-Farmed
All of our beef, lamb, venison, and bison are raised and finished roaming in pastures feeding on grass; the meat is also USDA-inspected, human-grade food.
Compared to meat from animals raised on grain in factory-farms:
Our beef is lower overall in fat, but higher in good fats—with up to five times more omega-3s, research shows; it’s also packed with antioxidants like beta-carotene, as well as vitamin C and vitamin E.
Our lamb contains fewer of the bad fats and three times more omega-3s. It’s also rich in conjugated linoleic acid (CLA), which has been linked to reducing the risk of cancer, diabetes, and obesity.
- Our bison is lower in fat (especially saturated), cholesterol, and calories. It also has a healthier ratio of omega-6 to omega-3 fatty acids and is considerably richer in beta-carotene and CLA.
- Unlike livestock in overcrowded feedlots, all the animals we use have lived with lower stress and less exposure to disease. The diets they’ve been raised on contain no herbicides, pesticides, or GMO ingredients; they haven’t been given hormones.
Free Range vs. Conventionally-Raised
Like our beef and bison and venison, Shine Pet Food’s lamb is free range. Instead of being finished on grain and confined on feedlots, our sheep graze on open pastures. Not surprisingly, that makes their meat a lot healthier.
Compared to conventionally-raised lamb, ours contains fewer of the bad fats and three times more omega-3s.
The meat from grass-fed sheep has up to four times the amount of crucial ingredients like calcium, copper, iron, phosphorous, selenium, zinc, and the complete ragne of B vitamins.
Certified Organic vs. Conventional Farming
All our vegetables are certified organic. That ensures that no pesticides, herbicides, or GMO ingredients get into your pet’s food.Shop our recipes