The article from The Santa Fe New Mexican highlights how a Santa Fe-based organic pet food company experienced strong growth during the COVID-19 pandemic despite widespread business disruptions.
The company, known for producing organic, fresh, and locally sourced dog and cat food, saw increased demand as more pet owners prioritized high-quality nutrition for their animals while spending more time at home. The piece notes that the pandemic helped accelerate consumer interest in premium and health-focused pet products, benefiting small independent brands like this one.
It also emphasizes how the company’s focus on sustainability, transparency, and local sourcing helped it remain resilient during a challenging economic period. While many businesses struggled, the pet food maker expanded operations, strengthened its supply chain, and continued building its customer base both locally and beyond New Mexico.
Overall, the article shows how the pandemic boosted demand for organic pet food and helped a small Santa Fe company scale its mission-driven business model.
