Albuquerque Journal

JUNE 2026

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Article Summary

How one rescue dog inspired a pet food company that challenges the industry.

Can a dog's diet really affect health and longevity?

Many pet owners ask whether nutrition can make a meaningful difference in their dog's health. According to entrepreneur Sandra Bosben, the answer is yes—and her experience with a rescue Rottweiler named Marty became the foundation of a thriving pet food company.

Marty was severely malnourished when Bosben adopted him. He suffered from degenerative joint disease and was not expected to live beyond the age of nine. After switching him to a carefully formulated diet made with organic, non-GMO ingredients, Bosben says his health improved dramatically. Marty ultimately lived to nearly 17 years old.

His remarkable story inspired the launch of what would become Shine Pet Food Co., a company focused on transparency, organic ingredients, and long-term pet wellness.

Key Takeaways

  • Marty's recovery inspired the creation of Shine Pet Food Co.
    The company focuses on organic, non-GMO ingredients and transparency.

  • Nutrition is the company’s core philosophy. Shine Pet Food uses organic, non-GMO ingredients and avoid factory-farmed products.

  • Trust and transparency are major selling points.  We aim to provide clearer ingredient sourcing and production practices.

  • Organic pet food costs more than kibble. The expense may be offset by fewer health problems and veterinary bills.

  • Environmental responsibility is part of the brand. Packaging is recyclable and/or compostable.  Environmental stewardship as a key company value to Shine Pet Food.

What Makes Shine Pet Food Different?

Shine Pet Food Co. was founded on the belief that food should support overall health rather than simply satisfy hunger. The company's products emphasize:

  • Organic ingredients
  • Non-GMO sourcing
  • No factory-farmed products
  • Recyclable packaging
  • Nutrition-focused formulations

Shine Pet Food now offers dozens of certified organic products for both dogs and cats (and treats and extras for both) and has built a loyal customer base through word-of-mouth recommendations.


Read the full interview to learn how one rescue dog's remarkable journey became the foundation for a thriving business.